Brand domain Dressmaker Year creation 1923 A true luxury giant, Hugo Boss has been a partner for many decades in the German manufacture of high-end clothing. Its men’s fashion is considered to be one of the most elegant in the world and is also embellished with many accessories such as leather goods but also and above all perfumes. What is more, despite being a brand specially dedicated to men when it was launched, Hugo Boss was able to appropriate the feminine style a little later, managing to conquer the hearts of women all over the planet. Dressmaker
The history of Hugo Boss
Hugo Boss owes its beginnings to a German tailor who opened his first store in 1923 in Metzingen, near Stuttgart. He specialized in protective clothing for industry, raincoats and uniforms. As early as 1939, the war appeared to be an opportunity for Hugo Boss who only began to manufacture uniforms for the army. It was not until the end of the war that the standard activity of the sign resumed its course. Nevertheless, its founder died in 1948 and it was from then on the family line that took up the torch. It was ultimately his two grandsons, Uwe and Jochen Holy, who decided to focus on men’s ready-to-wear, which at the same time forced them to modernize their production techniques. Hugo Boss men’s suits made their appearance in 1966, displaying remarkable quality, which allowed them to establish themselves in the world of German men’s ready-to-wear. Little by little, Hugo Boss managed to increase his notoriety, even crossing the Atlantic to dress famous actors or sportsmen, like Sylvester Stallone. Nevertheless, Hugo Boss experienced a slight shortness of breath in the early 1990s, which was short-lived thanks to the revival instilled by Peter Littmann, hired as CEO. In addition, he launched the Hugo label aimed at a younger target and offering lower prices. Likewise, it focused on the internationalization of Hugo Boss by making it today one of the most famous brands on the planet.
Hugo Boss perfumes
In parallel with this extension, the Hugo Boss house decided to orient itself in the field of perfumery in 1985 by creating a masculine and aromatic juice called Boss Number One. Boss Sport followed in 1987 before being taken over by Boss Spirit in 1989 and Boss Elements in 1994. However, it was not until 1995 that the consecration came with the launch of Hugo, a green and aromatic juice synonymous with the wind. freedom of the 90s. Its feminine version appeared two years later, in 1997. The Hugo Boss olfactory success story then continued with the creation of the emblematic Boss Bottled, pillar of Hugo Boss perfumery . Of course, you are not without knowing that many other essences of the brand have since that day been crowned with success, like the many variations of Hugo and Boss Bottled or the very last Boss The Scent. / p>