Brand domain Dressmaker There are brands that we can no longer dissociate from our French heritage as they have marked the history of our country and have helped to establish its prestigious image throughout the world. Such is the case of the Lanvin house. This French brand signed its 125th anniversary in 2014. A look back at its history and its most beautiful creations… Dressmaker
Lanvin, iconic Parisian brand
The history of the Lanvin house plunges us into the heart of Paris, in 1889. Indeed, it was born while the Eiffel Tower itself was just emerging from the ground. Lanvin owes its existence to Jeanne Lanvin, designer who opened her very first boutique on rue du Faubourg Saint-Honoré, an address that has now become legendary and which still remains the company’s head office. She settled there as a milliner and began by making children’s clothes inspired by her daughter Marguerite. Then, Lanvin gradually evolved into the world of women’s fashion. It was then in 1909 that Jeanne Lanvin truly adopted the status of a fashion house by joining the sewing union. However, it was not until the 1920s to see a considerable development of this brand. At that time, Lanvin already had 1,200 employees, occupying three buildings in Paris and seven branches around the world. It was then that this growing company decided to expand its sector of activity. At first, Lanvin developed a sports range in 1923. Then, it was in 1924 that she decided to tackle perfumery before creating lingerie, in 1926.
Les sumptuous fragrances of Lanvin
Lanvin’s first fragrance was developed by the nose André Fraysse. It then soberly bore the name of the sign. Then, it was followed by one of the greatest juices of the last century, Arpège, created in 1927 on the occasion of the 30 years of Marguerite, darling daughter of Jeanne Lanvin. Her name was inspired by the designer’s love for music. There then followed a whole anthology of prestigious juice like Scandal, Rumeur or Prétexte, until the death of Jeanne Lanvin, in 1946, when she was 79 years old. Marguerite then took over the management of the house until her death in 1958. Numerous olfactory creations followed such as that of Crescendo in 1964, Monsieur Lanvin, in 1966, Vetyver Lanvin in 1971, Cardomone in 1983, Lanvin Homme in 1987 or Oxygène in 2000. It was then that the talented Albert Elbaz arrived at the head of the artistic direction of Lanvin. He joined the company in October 2001, when Lanvin had been bought by the L’Oréal group. His talent contributed to considerably renewing the brand’s image. What is more, he also does not omit to pay tribute to the creator of the brand, Jeanne Lanvin, in an eponymous perfume created in 2008.
Currently, the success of Lanvin is such that the creations of the brand are snapping up all over the planet. It has more than 400 points of sale around the world, including more than thirty stores in its own name. What’s more, the Lanvin window located on rue du Faubourg Saint-Honoré in Paris continues to amaze passers-by.